Photography is an art, but business is a science. If you're serious about becoming a photographer who makes money our 2 day Business For Photographers Course will equip you with a real, actionable plan to set up and run a successful photography business.
In addition to the 6 modules covered during the 2 day course, attendees also receive a 30 minute one to one support call with course leader, Andrew Mason, to review the plan that they will create during and after the course.
Saturday 11 November
Module 1 – Market and Competitor Analysis
The course begins overview and assessment of the many different ways to make money from photography, including some you might not of thought of.
We will delve into some of those areas to understand more about making money in those niches.
During the module we will analyse your chance of success in your chose niche by assessing the overall market as well looking at the strengths and weakness of the photographers you’ll be competing with.
Outcome: An understanding of the size and type of opportunities in your chosen area of photography and how you can exploit them, what the strengths and weaknesses of your competitors are, and what you need to offer to be successful in that area.
Module 2 – Developing Your Product
Based on the market and competitor analysis in Module 1 we will consider how you can develop yourself and your portfolio so you can be successful in your niche, this will include:
Analysis of your portfolio content vs the competition and identification of where your strengths and weaknesses lie
Creation of a plan to develop your portfolio further to maximise your ability to win clients
Assessment of your photographic style and consideration of how this could progress
Analysis the gap of where you are now vs where you need to be
Outcome: An action plan for what you need to do to develop your portfolio and photographic style so that you have a chance of succeeding.
Module 3 – Understanding Your Customers
A successful business must develop an understanding of its customers, their environment and their motivations. This module will enable you to get under the skin of your ideal customer, and will include getting to grips with:
What are your customers pain points?
How do they want to be communicated with?
Who do your customers speak to?
What triggers them to buy?
How do they decide who to choose?
Where are they looking?
How to motivate them to buy from you?
Outcome: Generation of customer personas, and a clear understanding of your customer segments, your methods of reaching them, and ways to build relationships with them
Sunday 12 November
Module 4 – Your Personal Brand
Modules 1-3 have enabled us to decides which photography niche to focus on, what product to offer, and a clear understanding of our customers. We now move onto marketing our offering, this will include discussion on:
Developing your personal brand
Building and raising your profile
Your offering (price, services, value add, differentiation)
Proving your value
Creating your website to show off your brand
Outcome: An action plan with short, medium and long term tasks to create a brand for you as a photographer
Module 5 – Marketing
Now all you need to do is find some customers. This module will enable you to develop a sustainable plan for reaching the right customers with your irresistible offer and outstanding brand. We will cover:
Activities you can do to find customers
Social media for photographer
Getting found on the web (SEO)
Outcome: A marketing plan with structured activities you can undertake to put your business in front of your ideal customers.
Module 6 – Planning and Admin
Successful businesses need to be run properly, in this module we will put together your business plan, establish your key metrics and equip you with advice so you are properly insured and able to keep the record you’ll need to send to HMRC each year.
The course is led by Andrew Mason, a commercial portrait photographer, and the founder of 36exp Photographers' School and the London Photo Show.
Course cost: £270 for two days, plus 30 minute telephone follow up call to review your plan.
Maximum 8 attendees.