Remember that you are not creating a low cost product.
Throughout the course you have identified how you can create value with your photography for the ideal clients in your niche.
Your portfolio will contain unique images, that people want, which clients can’t do themselves and not many other photographers can do either.
All of that means you can charge a fair price for what you do, rather than trying to offer the cheapest price all the time.
What you charge is in some ways anchored by what other photographers are charging or by what accepted rates are with the niche you are working.
There are ways to enhance the value of what you do including:
– affiliation with your customers and matching their values
– being unique
– being available and convenient
– offering high quality
You also need to consider what your acceptable hourly rate is and know what your costs are to calculate your pricing.