Are you are an aspiring wedding photographer who wants to find more clients, but are struggling to find ways to promote yourself?
You have a website, a few weddings under your belt, and some nice images in your portfolio, but how do you now scale that so you have more bookings and can grow your business?
Unfortunately we can’t all appear at the top of Google searches related to wedding photography, but there is one reliable, and traditional, method of finding potential clients, and it is:
Wedding Photography Fairs Are A Proven & Reliable Way To Find Clients
We’ve spoken to loads of up and coming wedding photographers over the years and the one method they have all used to increase their business and gain wedding photography bookings is wedding photography fairs.
Intimidated? Don’t be.
You don’t have to book a massive stand at Olympia. Small, local and niches fairs are the best place to start and should be affordable. Most towns and regions in the country should have one and and a good place to search for them is here.
Once you’ve chosen a wedding fair that looks like it ticks the boxes for your target market, you need to put some thought into how you sell yourself on the day. There’s no point investing in a stand and then not making the most of it.
Making the most of Wedding Photography Fairs
Based on speaking to wedding photographers who have had success at wedding fairs, here’s our recommended list of things you’ll need to make it work
- A printed album showing your work. One would be the minimum, and it would be better if you can show full albums from around three full weddings (or more if you can). These can be used to show the quality of your photos and let people literally hold your product in their hand.
- Several large prints, framed or mounted to hang around your stand. These will both make your stand noticeable and will draw people in to speak to you. Plus they will make your photos look great.
- An LCD screen showing a slideshow of your best images. This is a great way to draw people in and show them a large number of images relatively quickly so they get a feel for you as a photographer.
- A way of capturing contact details. When you’re chatting to couples who visit your stall you can politely ask for their email address, name and date of their wedding, so you can send them a follow up email, saying how nice it was to meet them, a week or so after the wedding fair.
- Business cards, or postcards, to take away.
- Your sparkling personality. The couples choice of wedding photographer will come down to who they like, as much as how much they like their photos.
There’s some effort and cost up front involved, but it should more than pay for itself in wedding photography bookings.
If you need more advice, check out our wedding photography course.