About this course...
What do you need to do to make money as a photographer?
Would you like to be successful as a photographer?
Do you want to achieve your photography goals?
I was asking myself those questions 10 years ago.
Course leader, Andrew Mason.
Since then, I established a portrait photography business and made my living from photography. I also set up the 36exp Photographers School in 2011 and founded the London Photo Show in 2016.
Establish yourself as a successful professional photographer
This 4 month course will give you a strategy to make money with photography and establish yourself as a successful professional photographer.
The course lays down a strong foundation for you to build a photography business or career on. This is based real world experience of what works, best business practices and hours of research that I've done for my own businesses.
It doesn't happen overnight, and it is not a get rich quick scheme.
There are things you can do now, that will benefit you for years to come if you do them right
This is a business focussed programme, aimed at people who want to make money from photography. It is also suitable for anyone who wants to establish themselves as a photographer in their own right.
By doing this programme you move form someone who hopes they can make it as a photographer to someone who is making it happen.
Included In This Course
9 LIVE LESSONS OVER 4 MONTHS
ONE TO ONE COACHING
6 individual coaching session tailored to you. These calls are the cornerstone of the course, and we will focus on your specific goals, ideas, strategy and tasks to get you really moving forward.
ACTION PLAN
After each module you will create an action plan. This programme is designed so that you finish each module with a clear set of actions that you can complete and get closer to your goal.
ONLINE LEARNING LIBRARY
Course Content
- How to use your combination of skills and attributes to give you a unique advantage
- Generation ideas for your own profitable niche
- Long term goal setting
- Summary and assessment of different ways to make money from photography
- The 5 elements of a 'bulletproof portfolio'
- The anatomy of a perfect client
- What should you specialise in?
PLUS: Support and worksheet to help you identify your strengths, assess potential niches and establish your long term goals
Outcomes of Week 1
- Setting of a clear long term goal
- Knowing how you can translate your skills and attributes into something valuable
- Direction on how to develop your portfolio
- Identification of the most profitable areas for you to specialise in
- Why do people buy photography or book photographers?
- How to create photography that people will pay for
- How to and why you should assess the competition
- Is there a market for what you do?
- The elements of an ideal business model
- Generation and development of your photography business idea
PLUS: Support and worksheet to help you create a value for clients, assess your niche and understand your competition
Outcomes of Week 2
- Clarity on your specialism and niche
- Analysis of the market and competition
- Understanding of how to create photography that people will pay for
- The importance of your portfolio
- How to create the perfect portfolio that gets your paid
- Developing a style
- Ways to get images for your portfolio
- 3 positive outcomes you should get if working for free
PLUS: Worksheet and support to help you develop your portfolio in a way that will make you valuable to clients
Outcomes of Week 3
- A plan to develop your portfolio
- Understanding of your style
- Knowledge of how to get images for your portfolio
- The basic structure of a photographers website
- How to create a website that creates customers
- Website platforms and development options
- Domain names and hosting
- How to give clients what they want whilst getting your message across
PLUS: Worksheet and support to help you set up your website
Outcomes of Week 4
- A plan to develop your website
- Understanding of what to include on your website
- Knowledge of how to get images for your portfolio
- Analysis of the ways you can sell your work
- Assessment of selling through your own website or third party platforms
- How to get in front of the right people at the right time
- 4 ways you can find customers and how to choose which to use
- Marketing ideas generation
- How to get found on the web (SEO)
- Social media for photographers
- How to generate awareness of what you do
PLUS: Support and worksheet to develop your marketing plan
Outcomes of week 5
- A clear idea of your ideal customer, and how to find them
- Marketing plan with specific, defined actions
- SEO checklist and blogging plan
- Four ways to raise your profile
- How to enhance your reputation
- What makes customers happy?
- Connecting with your customers through your personal brand
- Creating a brand experience
PLUS: Support and worksheet to raise your profile and create your brand
Outcomes of week 6
- Understand how to create a photography brand
- Knowledge of how to create an outstanding experience for your customers
- A plan to build your reputation and raise profile
- Deciding on your pricing
- Creating packages
- How to work out what people will pay
- Ways to charge more for what you do
- How to get the most from each customer
PLUS: Support and worksheet to create your pricing plan
Outcomes of week 7
- Understand how to price your work
- Knowledge of what people will pay in your niche
- Your own pricing plan
- Creating a business plan
- Essential tools
- Setting up as a sole trader or ltd company
- Managing finances
- Tax and insurance
- Agreements and copyright
PLUS: Support and worksheet to create your business plan.
Outcome of week 8
- Set your business up
- Knowledge of tools and resources help you grow
- Understanding of tax, insurance & agreements
- Creating a business plan
- How to track your progress
- Goal setting
- Key activities and focus areas to make it happen
PLUS: Support and worksheet to create your business plan.
Outcome of week 9
- Creation of your business plan
- Clear understanding of your key activities
- A blueprint to make your business happen
WHAT THEY SAY...
What are past participants saying?
Andrew is a great instructor with years of experience in this field. He is willing to share his knowledge, and actually spend time individually with every participant in the course to answer questions specific to their niche and build their own individual business plan. This is where the course actually exceeded my expectations. I highly recommend this course. It is an excellent learning experience which gives you confidence that you can actually realise your dream and earn money doing what you love most.
A brilliant course that has helped me develop some ideas that have been in the back of my mind for a while. I have always wanted to make a living from photography and this course has progressed me to a point where there is opportunity to make this a reality. A well put together set of webinars taking you through the photography business set up process step-by-step, making sure of some key factors.
Optimise every area of your photography business.
From market research, finding customers, developing a bulletproof portfolio and pricing, we cover it all.
Course Price
£125 per month for 4 months, which includes:
Six One To One Coaching Calls
Guidance, help and feedback specifically for you, scheduled as you need them
Nine Group Lessons
Join in live each fortnight, or watch the recordings whenever you want
Private Facebook Group
Get support and make connections to help your business
Your Own Action Plan
A clear path to make this happen showing the steps you should take
Online Learning Library
Transcripts & recording of all sessions, plus extra content
One Year Of Access
Watch the lessons or book your calls any time in the next year.
Course Starts 3 Feb, 7pm
Live lessons will be at 7pm on these dates: 3 Feb, 17 Feb, 3 March, 17 March, 31 Mar, 14 Apr, 28 April, 12 May, 26 May.
1-1 calls will be booked as you need them throughout the course.
Book Now
Secure your place, and supercharge your photography.
14 Day Money Back Guarantee
If, within 14 days of the course start date, you're not happy just ask for a refund and we'll return your fee.
FAQ
The calls are usually half an hour each which gives us enough time to work on your specific plan, give you feedback and ideas and work with you on an individual basis to progress your photography business.
Each week you will receive an availability calendar to book your call. You can book the calls at regular intervals through the programme if you are joining the live sessions or spread them over a year if that works better for you.
That's not a problem. You can watch them whenever you want over the next year.
The group lessons happen on Zoom and you will receive a link.
If you want to make this happen, you will have to put in the work associated with each topic. This could be desk based research, building your portfolio, looking at competitors amongst other things. You will get worksheets to help with this. And you will have to continuously work at your photography business to be successful. You can do the work now, or work at it at your own pace over a year.
The group sessions are usually approximately one hour long. Some may be shorter or longer depending on the content, somewhere between 45 and 90 minutes.
Each live session contains lots of information which will spark ideas and have you working on your action plan. The 9 group sessions are spread our over 4 months (one every 2 weeks) to give you time to put thought into your action plan and make sure you produce a workable strategy for making money from photography rather than just racing through the content and not doing anything with it.